Imperial, CA

Key Performance Metrics

Market snapshot

Performance indicators for the Imperial short-term rental market based on reliable data.

Listings

190 / 426

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$15,616

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$430,863

Median Home Sale Price

Top Earners

$71,470

Top-Earners Revenue

Imperial

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Imperial.

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B

Generally Investor friendly

Imperial Regulations

Imperial allows STRs citywide subject to zoning verification, a straightforward business license category, and standard safety/tax compliance; overall the process is known and manageable for investors.

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About Imperial

Imperial is a city in Imperial County, California, 4 miles (6.4 km) north of El Centro.As of the 2010 census, the city had a population of 14,758. It is part of the El Centro metropolitan area. In 2016, Imperial was the fourth fastest-growing city in the state, gaining 4.1 percent more residents from January 1, 2015, to January 1, 2016. It compares to Imperial County's growth of 1.3 percent and Brawley's growth of 1.2 percent.