Fillmore, CA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Fillmore short-term rental market based on reliable data.

Listings

3 / 7

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$44,419

Middle-Earners Revenue

Occupancy

22%

Middle-Earners Occupancy

Home Value

$688,880

Median Home Sale Price

Top Earners

$48,074

Top-Earners Revenue

Fillmore

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fillmore.

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C

Challenging to Investors

Fillmore Regulations

Fillmore allows STRs but requires a Conditional Use Permit (CUP) via Planning Commission public hearing, a city business license, and 10% TOT; the CUP cost (≈$4,000) and 2–3‑month process plus ongoing operational rules (parking, 24/7 response) create moderate permitting burdens and hearing risk that discourage investors.

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About Fillmore

Fillmore, California is a small city of roughly 15,000 residents tucked into the southeastern corner of Ventura County, in the broad Santa Clara River Valley. It sits about 60 miles northwest of downtown Los Angeles and around 30 miles east of Ventura, giving visitors a quiet inland base that still feels connected to both the Pacific coast and the larger Southern California market. Best known for its citrus-growing heritage and a lovingly preserved early-20th-century downtown, Fillmore carries the laid-back rhythm of a working agricultural town rather than a tourist stopover, and it functions as a natural gateway to the surrounding mountains, lakes, and orchards.

The city's marquee attraction is the Fillmore & Western Railway, a heritage railroad that runs scenic excursion trains through citrus groves and along the Santa Clara River. The restored depot sits within walking distance of most of the historic downtown, so visitors can pair a half-day train ride with a meal at a nearby café. The railroad is also a frequent filming location, having hosted productions ranging from family films to classic Westerns.

Just a short drive north of town, Lake Piru spreads across the rolling hills in a roughly 1,200-acre reservoir that is popular for boating, fishing, kayaking, and lakeside picnics. The main recreation areas are about 15 to 20 minutes from downtown Fillmore, making the lake a comfortable day trip for guests who want water-based activities without committing to the longer drive to the coast. The reservoir is also well known among anglers for bass and trout fishing.

The ridges and canyons above Fillmore are part of the Los Padres National Forest, which covers a vast swath of the surrounding backcountry. Trailheads for hiking, mountain biking, and horseback riding are generally within 30 to 60 minutes by car, and the forest offers a noticeably cooler, quieter alternative to the beaches on warm summer weekends. For guests who do want sand and surf, Ventura and the Pacific coast are about 30 miles west, while downtown Los Angeles is roughly an hour to the southeast depending on traffic.

For short-term rental owners, Fillmore offers a rare combination of small-town character, a recognizable in-town draw, and a strategic position between the Los Angeles metro and the Ventura coast. Travelers can spend mornings wandering the historic downtown or riding the heritage railway, afternoons on the lake or in the national forest, and still return each evening to a quiet, walkable neighborhood that feels a world away from the freeway. That mix of small-scale charm and broad regional access is what makes the city a quietly compelling base for a vacation rental.

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