Holbrook, AZ

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Holbrook short-term rental market based on reliable data.

Listings

25 / 41

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$12,362

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$207,520

Median Home Sale Price

Top Earners

$33,286

Top-Earners Revenue

Holbrook

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Holbrook.

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A

Very Investor friendly

Holbrook Regulations

Holbrook explicitly allows STRs and has not enacted city‑specific caps, bans, or complex licensing; operators only need the state TPT license and may simply contact City Hall for any required local permits. No meaningful caps, onerous fees, or inconsistent enforcement were found, and the tone and market data indicate a welcoming environment, keeping investor risk low.

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About Holbrook

Holbrook is a small, unassuming city in Navajo County in northeastern Arizona, with a population of roughly 5,000 residents. Straddling historic Route 66 and the modern Interstate 40 corridor, it carries the unmistakable character of a classic American highway town, with mid-century motels, diners, and trading posts giving the main drag a nostalgic, road-trip feel. Travelers know Holbrook best as the western gateway to the Petrified Forest National Park and the painted badlands of the Painted Desert, and it also makes a convenient stopover between the larger destinations of Flagstaff, about 90 miles to the west, and Albuquerque, New Mexico, roughly 200 miles to the east.

The headline attraction nearby is Petrified Forest National Park, where visitors can walk among thousands of fallen, brilliantly colored logs that have crystallized into quartz over millions of years, and drive through the windswept, pastel-hued hills of the Painted Desert. The park's main entrance is only about 25 miles east of Holbrook, making the city a natural overnight base for those exploring the area's scenic drives and short trails. The park's official site provides current road and trail information for planning a visit.

Right in town, the Wigwam Motel is one of the most photographed landmarks along Route 66. A surviving example of the Wigwam Villages chain built in the mid-twentieth century, the property features individual concrete teepee-shaped units arranged in a semicircle, and it remains in operation as a vintage roadside stay. A short walk from the motels, the Navajo County Historical Society Museum offers a compact introduction to the region's ranching, railroad, and Native American history, with artifacts ranging from pioneer-era tools to local archaeological finds.

West of Holbrook, the Route 66 experience continues in nearby Winslow, about 30 miles away, where visitors can pose at the famous Standin' on the Corner Park, a small public space that celebrates the Eagles song "Take It Easy." Just outside Winslow, Homolovi State Park preserves several ancestral Puebloan archaeological sites and offers camping, hiking, and dark, star-filled night skies. Further afield, Meteor Crater — the massive, well-preserved impact site northeast of Flagstaff — lies roughly 40 miles west of Holbrook and rewards visitors with a museum and guided rim tours.

For short-term-rental investors, Holbrook offers an appealing combination of location and character. Its position along I-40, just minutes from one of Arizona's most distinctive national parks, generates a steady flow of road-trippers, Route 66 enthusiasts, and families traveling between the Grand Canyon region and the deserts of New Mexico. The town's compact scale, recognizable retro identity, and proximity to several well-known Southwestern destinations give it a dependable, year-round draw that suits guests seeking an authentic slice of small-town Route 66 America.

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